Law Firm Secures 300+ Leads and 150% Growth in Case Inquiries with Digital Strategy

01. Challenges

This Denver-based law firm faced substantial obstacles in building its digital presence and attracting high-quality leads. Competing in a crowded legal market with numerous established competitors, they struggled to make their brand visible to potential clients. Their previous ad campaigns were underperforming, leading to high costs and minimal conversions, while organic traffic was stagnant due to limited SEO and content misalignment. To achieve sustainable growth, they needed a comprehensive strategy that would increase visibility, drive qualified traffic, and deliver consistent lead generation.

02. Strategies

We developed a multi-channel digital strategy that combined SEO, targeted ads, and content marketing to drive impactful results:

• SEO Optimization: We overhauled the site’s SEO, focusing on high-converting keywords related to local and practice-specific searches to capture relevant traffic.
• Targeted Paid Ads: We restructured Google and Microsoft ads to target specific demographics and legal services, maximizing relevance and reducing ad spend.
• Lead Generation Enhancements: We implemented optimized lead forms and landing pages to streamline conversions, making it easier for potential clients to connect.
• Content Marketing: By developing valuable blog posts and resources, we boosted organic traffic and positioned the firm as an authoritative voice in their practice areas.

These steps positioned the firm to connect with a high-intent audience while enhancing overall digital engagement.

03. Outcomes

In just five months, the strategy yielded impressive results. The firm achieved a 40% increase in organic traffic, providing steady growth from potential clients actively searching for legal services. Additionally, optimized ad campaigns delivered 60% of total leads, reducing the cost per lead by 35% and ensuring budget efficiency. Overall, lead volume surged by over 300 new inquiries, contributing to a 150% growth in case inquiries and setting a strong foundation for continued digital success.

Client Testimonial

“Our previous agency relied on a cookie-cutter approach that failed to deliver results. Surge Digital, however, crafted a custom SEO and PPC strategy tailored to our needs, and the impact was immediate. Their expertise has significantly boosted our visibility, and we’ve seen a remarkable increase in high-quality leads. The results have exceeded our expectations and truly transformed our law practice. Surge Digital has been a game-changer for us.”
‍-Partner, Law Firm